Beginning with the phrase, "UNICEF is like no other organization in the world...," the January issue of Fundraising Success magazine features the U.S. Fund for UNICEF (USF) as its cover story.
The article chronicles how "a massive, 10-year expansion of its fundraising structure led to a 600 percent increase in revenue for the U.S. Fund for UNICEF and a new world of health and security for the children it helps." Chip Lyons, Jeff Towers and Ed Lloyd were interviewed at length for this story as were USF board members Tony Pantaleoni and Tea Leoni.
In describing USF's origins, it reads, "In 1947, there were concerns about how to keep UNICEF funded. Up until that point, the U.S. government had been its sole supporter, but that wasn't something the organization felt it could rely on as a sure thing. As a solution to the dilemma, the U.S. Committee for UNICEF was formed. Later renamed the U.S. Fund for UNICEF, the group took UNICEF's fate out of the hands of the U.S. government and put it in the hands of the public; and it put the U.S. Fund for UNICEF on the road to becoming the international fundraising organization that it is today."
This report provides independent and expert validation of USF's decade-long effort to realize its fundraising potential. It also provides us cause for celebration -- hundreds of current and former USF staff, board members, partners, volunteers, friends and donors made this dramatic transformation possible. Because of this collective effort, USF is now helping to save more children's lives than ever before in its history.
