Fieldnotes: Blogging on UNICEF's child survival work in the field

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[TV] UNICEF Ambassadors in our new "Child Survival" PSA

We've been hearing from lots of folks that they've seen our new "Child Survival" PSA campaign on CNN and elsewhere. In case you haven't caught it yet, check it out below:

Full-length (3:28) version

30 second (:30) version

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Comments (6)

Kenneth:

I think that every child does deserve a childhood. I am glad that UNICEF is working in so many areas in so many countries.

Keith Greenstein:

Very nicely done PSAs. Simple and compelling. As someone who works in advertising, I see a lot of public service ads that try to scare people into doing something, so it was refreshing to see ones that rely on substance over style.

Maria Theresa:

Your words and images are powerful. I am still learning all that UNICEF does in our world, and has accomplished. Thank you for continuing to reach out. I promise to educate the children who I teach about how they can help; and I hope to go where I am needed one day to lend a hand.

Kirsten:

IT is important to emphasize the need of food, clothing, or money to enable others to see the world many children live in. I am proud to be a part of an organization with the ability to impact lives through a medium such a T.V.The video was nice and compelling, it really grabbed my attention and I want to contribute as much as possible to UNICEF!

Drew:

The PSA catches the public's attention and makes you want to get involved with UNICEF. We need to do more to help provide children with what they need to survive.

William:

Well done. The use of the actual pictures taped to a wall or held somehow makes the images more immediate. The sequence near the end where a few pictures are held up to the camera in a row is very effective. Effective enough to move me to make a donation.

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