Fieldnotes: Blogging on UNICEF's child survival work in the field

You probably already have an IM account, right? Well, today we want to share a new way you can use IM to help children around the world. Window’s Live Messenger’s i'm Initiative is a simple new way for UNICEF supporters to give back in the course of your every day communication with friends, families and coworkers.

Click here to sign up for i’m, select UNICEF as the organization you'd like to support, and Microsoft will donate a percentage of the program’s ad revenue to UNICEF every time you have an instant messaging conversation. Also, when you select the UNICEF display icon, others will see that you’re passionate about saving children’s lives every time you chat.

So far, UNICEF’s supporters have been the busiest, logging the most IM sessions of all 10 charities. So if you’re already signed up, thank you and keep spreading the word!