Dina Montes is on staff at the U.S. Fund for UNICEF and will be blogging regularly about the Tap Project. This is her first post.
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With World Water Day just a month away, newspapers and magazines articles are generating buzz. The March issue of Family Circle reminds readers to save the date (March 22) for Tap, while a Feb. 13 article in the New York Times business section covers the U.S. Fund’s partnership with 14 top advertising agencies across the country and the cool, cutting-edge ad copy created in cities like Los Angeles and Chicago. The fabulous work is pro-bono, which means more money goes straight to UNICEF water programs!
Smaller cities like Richmond, Va. are also participating this year and dishing out info on Tap. Just this week, the Richmond Times-Dispatch published a story about a group of graduate students who created an ambitious marketing campaign for the Tap Project. It’s just one great example of how everyone can get involved in this innovative, grassroots fundraiser.
Are you involved in the Tap Project? Tell us about it!