It’s Gucci/UNICEF time again—Gucci fans have the opportunity to purchase holiday gifts for friends and family and help UNICEF save children’s lives, beginning today!
November 16 marks the launch of the fifth anniversary of the annual Gucci Campaign to Benefit UNICEF—the company’s most successful philanthropic partnership.
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Gucci’s Creative Director Frida Giannini again designed a special collection of accessories, including handbags, charms, and small leather goods, to benefit UNICEF. The collection, as well as a new Gucci Gift Card to benefit UNICEF which ranges from $50-$5,000 USD, was created based on inspiration from Fashion Director, author and illustrator Michael Roberts, who was commissioned by Giannini to create a new children's book.
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Snowman in Africa will be sold alongside the other Campaign items exclusively in Gucci stores in over 20 countries worldwide and on Gucci.com from November 16-December 31, 2009.
Gucci will donate 100% of the USD $25 retail price of the book to UNICEF, and 25% of the retail price of sales from the dedicated accessories collection and special edition Gift Cards to support UNICEF’s “Schools for Africa” campaign in Malawi, Mozambique and South Africa, where over 2.3 million children have been orphaned by HIV/AIDS.
For more information, visit www.gucci.com.
