Buzz around Trick-or-Treat for UNICEF!

The annual sweet-treat extravaganza  known as Halloween draws ever closer, and as parents prepare costumes and children get their legs in gear for their door-to-door excursion, we at the U.S. Fund for UNICEF have been reminding folks of how they can make Halloween count.

Serving as the original Kids Helping Kids® campaign, Trick-or-Treat for UNICEF has provided American children an impactful way of making a difference in the lives of their peers in other countries for over 60 years. It’s one of the nation’s longest running youth philanthropy programs and is often a child’s first experience with volunteerism in the United States.

Moving into the next decade of our long-celebrated campaign, this year we’ve introduced innovative digital elements to help build excitement and engage supporters beyond door-to-door and into the social space where people are already interacting and sharing information. And we’re excited to see the story has caught on. Below are just a few highlights of where you’ll find Trick-or-Treat for UNICEF mentioned online.

Fast Company “UNICEF’s Trick-or-Treat Box Gets A High-Tech Makeover”

Mashable.com “UNICEF’s Little Orange Box Goes Digital This Halloween”

The Chronicles of Philanthropy “Halloween Appeal Taps Smartphones”

Life&Style “Stars Hit the Town”

The Chicago Moms “Time to Order Your Little Orange Boxes! Trick or Treat for a Good Cause”

Seventeen.com “Give Back on Halloween with UNICEF”

Look out for Trick-or-Treat for UNICEF in the Mini Pages and on the Today Show on October 31 where Al Roker will speak with U.S. Fund for UNICEF President and CEO Caryl Stern.