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UNICEF’s Next Generation is working to save lives one water drop at a time

Erin Lieber is a UNICEF Next Generation member and a member of the Next Gen Social Media Committee

I am so proud to be a part of this amazing group of people and we are all excited to announce that UNICEF’s Next Generation has chosen its next project to raise $100,000 for the UNICEF Tap Project… water, sanitation, and hygiene programs in Togo, Vietnam, Cameroon, and Mauritania.

© U.S. Fund for UNICEF | John Kluge at a UNICEF-supported water point in Ethiopia, during the Next Gen trip in 2011.

What is the UNICEF Tap Project? The project started in 2007 in NYC, where restaurants encourage patrons to pay $1 for the tap water that they already enjoy for free. All funds go towards bringing clean and accessible water to millions of children around the world. Visit the UNICEF Tap Project website for more information.

Where should you look? Keep your eyes out for restaurants in your area that are supporting this initiative during World Water Week, March 19–March 25.

Why did Next Gen choose this project? This might be a good time to do an awareness check to see how much you actually know about the devastating conditions millions of children are living in because they don’t have access to safe clean water. Did you know that 783 million people around the world do not have access to safe water and 2.5 billion—nearly HALF of humanity—live without proper sanitation? Did you know millions of girls cannot attend class because they have to spend the day getting water for their families? Did you know in rural Cameroon nearly 50% of the population does not have access to clean, safe drinking water, and in Togo it’s at about 39%? Did you know that diarrhea which is caused mainly by dirty water is the second largest single cause of under-five child deaths worldwide, killing more children that AIDS, malaria, and measles combined?

With supporters like you, we are making a difference. The world has met the United Nations Millennium Development Goal target of halving the proportion of people without access to safe drinking water. Between 1990 and 2010, more than two billion people gained access to improved drinking water sources.  Learn more about meeting the MDG goal for water and sanitation.

What can you do?

Promote & donate! To make a donation to our Next Gen Tap Project. Please add this link to your personal email signature, post to Facebook, tweet—help spread the word so we can reach our goal of $100,000 by June 2012. With $1, UNICEF can provide a child with access to clean, safe water for 40 days, or 40 children for 1 day. Watch the UNICEF Tap Project video.

One Comment

  1. silversurfer
    Posted May 15, 2012 at 6:25 am | Permalink

    Just have the occasional oil tanker carry a payload of water now and then instead of the usual cargo and make some intermittent, but regularly scheduled water drops at locations that could immensely benefit from the water. It would be a way for companies such as BP and Exxon/Mobile to atone for clusterfoxtrots like Deepwater Horizon and the Valdez in the public arena and at the same time achieve a good measure of humanitarian activity. It also makes sense in the area of future market development and mutually beneficial enterprise. Just a wet and wild thought relating to “saving lives one DROP at a time”.

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