March 25 marked the end of World Water Week as well as the sixth year of another very successful UNICEF Tap Project campaign. The UNICEF Tap Project is a dynamic movement that affords everyone the opportunity to help provide the world’s children with clean, safe water through a number of fundraising and volunteer activities. This award-winning campaign celebrates the clean water we enjoy for free on a daily basis by encouraging supporters to help UNICEF provide this vital resource to children in developing countries.
Restaurants and volunteers
This year during World Water Week (March 19-25), 800 restaurants across the country encouraged patrons to donate $1 or more for the tap water they usually enjoy for free. Concurrently, 3,200 UNICEF Tap Project Volunteers supported their efforts by conducting 125 local fundraising events and promoting the campaign. The photo to the right, took place at the first ever Dallas Water Walk to benefit the UNICEF Tap Project
This year’s UNICEF Tap Project brought together a dynamic group of supporters that, collectively, generated a range of media coverage.
The UNICEF Tap Project received national broadcast coverage with outlets such as: The View, Rachael Ray, Wendy Williams Show in addition to being highlighted regionally on more than 20 different broadcast stations across the nation.
Thanks to the incredible pro-bono talents of international artist Tavis Coburn and international commercial director Brent Harris, the UNICEF Tap Project also garnered early coverage in trade publications such as: TrendHunter, Ads of the World, Branding Magazine, Brand Channel, and Creativity.
GRAMMY award-winning singer-songwriter and actor, Lenny Kravitz, lent his voice to the 2012 UNICEF Tap Project. Kravitz appeared in public service announcements, took to Twitter and Facebook and participated in media interviews including Huffington Post, Ryan Seacrest and a CNN Op-Ed. During World Water Week, Lenny encouraged his fans to donate to support the UNICEF Tap Project by offering a free download of his track The Faith of a Child off his new album, Black and White America.
We are grateful for our generous corporate, promotional and media partners, who continue to encourage individuals, communities, restaurants and volunteers to participate in the UNICEF Tap Project. For the third year in a row, Giorgio Armani Fragrances returned as the National Sponsor of the UNICEF Tap Project through its Acqua for Life campaign from March 1-31.
Additionally, promotional supporters ZAGAT.com, OpenTable.com, Seamless.com, and Yelp.com; and Founding Agency Partner, Droga5 and Promotional Supporter, MediaVest supported the initiative, creating a high-profile, pro-bono ad campaign that placed the UNICEF Tap Project in various media throughout the nation.
Thank you for joining with us to celebrate this campaign—we hope you will join us again next year!