Montblanc’s Signature for Good Campaign
On February 23, 2013, Montblanc launched its global “Signature for Good” initiative in Los Angeles. This marks the fourth global collaboration between Montblanc and UNICEF, which has raised more than $5 million since 2004 through various initiatives to support UNICEF’s education programs for children.
In this new collaboration, Montblanc will donate 10% of the retail sales price for each item purchased in the “Signature for Good” collection. This collection includes carefully crafted writing instruments, leather products, jewelry and cufflinks with a symbolic brick motif symbolizing UNICEF’s Schools for Africa campaign. It is part of a yearlong charity initiative to support UNICEF’s Schools for Africa and Schools for Asia campaigns, as well as UNICEF’s education programs for children in Latin America, in the company’s efforts to ensure that children have access to a quality education.
Montblanc has pledged $1.5 million to UNICEF through this global cause-marketing campaign.
For store locations or more information, visit the boutique locator at montblanc.com. For more information on the partnership, or to register your product, please visit www.montblanc.com/signatureforgood.
No part of the purchase price is tax-deductible. The U.S. Fund for UNICEF does not endorse any brand or product.