If you’ve been following our Facebook and Twitter feeds, you’ve likely seen our community’s incredible response to the “Every Child Deserves a 5th Birthday” campaign. The idea that we could put a stop to preventable child deaths has resonated with our followers online, and it’s been wonderful seeing so many sharing #5thBDay posts and crafting their own. Perhaps most impressive of all has been the hundreds of 5th Birthday photographs you’ve submitted to the campaign site and to us. When you share your #5thBDay photograph, you’re raising awareness among your friends, family and our entire community of the more than 7 million children who die of preventable causes each year—roughly 21,000 a day. Despite this startling reality, child mortality has been reduced by about 40% over the past 30 years, and we know that we can get that number to zero with your support.
Justin Hemenway, UNICEF USA