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Author Archives: Jenner Pascua, UNICEF USA

Introducing the new UNICEF USA FieldNotes!

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— If you’re a regular visitor to FieldNotes you may have noticed a new look and feel! We got a lot of feedback from our readers and made some changes. We hope the new set up will help you find the information you’re looking for, and allow you to share UNICEF’s message easily and effectively.

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SXSW: Community of the future

Jenner Pascua is a Production Officer for UNICEF USA.

As a member of the UNICEF USA web team I’m always observing trends on the web, and thinking about how these new technologies can be applied to UNICEF’s mission of saving kids’ lives.

Well, it appears I’ve hit the jackpot in Austin, TX. South by Southwest (SXSW) is the epicenter for the future of interactive trends. Ever heard of Twitter? Debuted at SXSW in 2007. Foursquare? Debuted in 2009. SXSW is a place where the tech world discovers what’s next.

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Join our Trick-or-Treat for UNICEF online community!

Jenner Pascua is a Production Officer for UNICEF USA.

You might think it’s a little early to start thinking about Halloween, but here at the U.S. Fund for UNICEF we’re gearing up for the 60th Anniversary of Trick-or-Treat for UNICEF.

Our Marketing Coordinator, Lauren is ready to join the Trick-or-Treat for UNICEF online community.
© U.S. Fund for UNICEF/2010
Our Marketing Coordinator, Lauren is ready to join the Trick-or-Treat for UNICEF online community.

Over the next few weeks we’ll be sharing news and special promotions celebrating 60 years of kids helping kids! If you like what you see, share with your friends. If you have suggestions, let us know. We want to hear from YOU!

Here are a few ways you can join in on the discussion online:

Get involved anyway you can, every little bit helps. It may not seem like a big deal every time you ‘like’ or ‘retweet’ a post, but in reality you’re helping spread the word and participating in a discussion that helps save children’s lives. So we hope you’ll join us and help celebrate 60 years of Trick-or-Treat for UNICEF!

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Thursday video: Anniversary of the Concert for Bangladesh

The 1971 concert pioneered the all-star rock benefit concert model, which has since been widely emulated for various causes worldwide. The benefit raised over $15 million to support UNICEF programs providing lifesaving assistance to children caught in humanitarian emergencies.

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Thursday Video: UNICEF Goodwill Ambassador Leo Messi


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This Saturday, Argentina gets ready to face Germany in the FIFA World Cup quarterfinals. So we thought it would be appropriate that this week’s video is a PSA featuring Argentina national team member and UNICEF Goodwill Ambassador Lionel ‘Leo’ Messi.

“Football has given me a lot of joy and opportunities, and I feel grateful to UNICEF for this chance to give support to children,” he said. “I hope that in my role as a global Goodwill Ambassador for UNICEF, I will be able to support children who need our help.”

Messi also plays for FC Barcelona. In 2006, FC Barcelona and the FC Barcelona Foundation signed a global agreement with UNICEF. Since then, FC Barcelona has worn the UNICEF logo on its jerseys. And that’s a big deal, since FC Barcelona is one of the most popular football teams in the world. Those jerseys help raise awareness for UNICEF through the players and the fans.

We’re very grateful to have Messi on our side. UNICEF Goodwill Ambassadors have helped improve the lives of children around the world by creating public awareness of children’s issues for more than half a century.

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Thank you for an amazing season!


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Jenner Pascua is a Production Officer for UNICEF USA.

It’s been a little over a week since the end of the NBA’s 2009-2010 season. As a basketball fan I still can’t stop thinking about it. The league’s most storied rivalry between the Los Angeles Lakers and the Boston Celtics concluded another epic chapter. Both teams fought through a long 7 game series, and in the end, by the skin of their teeth, the Los Angeles Lakers emerged victorious.

You may be asking yourself: What exactly does this have to do with UNICEF and the world’s children? And if you’re a Celtic fan you may be mad at me for pouring salt on those fresh wounds.

It just so happens that BOTH the Lakers and the Celtics–not to mention the NBA and the National Basketball Players Association as well!–have ties to the U.S. Fund for UNICEF, and we wanted to say thanks for all the help this year!

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© UNICEF
Pau Gasol, Ambassador for UNICEF Spain, plays a basketball match with students in a school in Luanda during a field visit to UNICEF activities in Angola.

Recently, UNICEF Spain Goodwill Ambassador and Laker forward Pau Gasol asked Facebook to vote for UNICEF in the first ever NBA Cares Charity Challenge. Fans voted and helped UNICEF get $10,000!

Earlier this year, the U.S. Fund for UNICEF recognized the Boston Celtics with its Children’s Champion Award for their off-court efforts to raise money for children in Haiti affected by the January 12 earthquake. That single event raised $740,000!

And immediately following the earthquake in Haiti, NBA Cares and the NBPA showed phenomenal generosity and compassion when together they donated $1 million (!) to support UNICEF’s relief and recovery efforts.

The NBA finals showed that these teams have incredible heart on the court. Working with UNICEF this year showed that passion transcends the arenas. Although there can only be one champion each season, both teams are heroes. Thanks to their efforts, and the efforts of the NBA and NBPA, the children of the world win.

Again, a HUGE thank you to Pau, the Celtics, the NBA, and the NBPA for an amazing season, on and off the court!

Amazing really does happen at the NBA.

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