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Author Archives: Sarah Jacobstein,UNICEF USA

IKEA’s helping kids

This holiday season, there is LOTS going on at IKEA stores to support UNICEF!

IKEA Soft Toys

For the 5th year, IKEA will hold its annual soft toy promotion. The campaign has raised $16 million for UNICEF and has benefited 7.6 million children so far!

For each soft toy sold at stores around the world between November 1st and December 24th, IKEA will make a donation of 1 Euro (approximately $1.47) to be split between the U.S. Fund for UNICEF and Save the Children. The 2009 campaign will support UNICEF’s “Schools for Africa” program and will help provide vital education programs for children in Niger, Burkina Faso, Madagascar, Mali, Ethiopia and South Africa.

There’s a fun new way to participate in the campaign this year. Everyone is invited to join IKEA soft toys in an attempt to create the world’s biggest choir! You can record your own singing with just a few simple clicks and can select which soft toy character you want to be, and make it dance, all by going to IKEA.com/softtoysaid.

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A back-to-school shopping tip

As you head out to do your back-to-school shopping, a desk lamp may be on your list. If so, consider this: purchasing a SUNNAN solar powered lamp at IKEA at a cost of $19.99 will not only provide you with light but also light-up the life of a child. In a unique new initiative, IKEA (a long-time partner) has teamed up with UNICEF to enable children to play, read, write and study at night, even if their homes have no electricity.

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