December 1, 2009 —
This holiday season, there is LOTS going on at IKEA stores to support UNICEF!
For the 5th year, IKEA will hold its annual soft toy promotion. The campaign has raised $16 million for UNICEF and has benefited 7.6 million children so far!
For each soft toy sold at stores around the world between November 1st and December 24th, IKEA will make a donation of 1 Euro (approximately $1.47) to be split between the U.S. Fund for UNICEF and Save the Children. The 2009 campaign will support UNICEF’s “Schools for Africa” program and will help provide vital education programs for children in Niger, Burkina Faso, Madagascar, Mali, Ethiopia and South Africa.
There’s a fun new way to participate in the campaign this year. Everyone is invited to join IKEA soft toys in an attempt to create the world’s biggest choir! You can record your own singing with just a few simple clicks and can select which soft toy character you want to be, and make it dance, all by going to IKEA.com/softtoysaid.