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Two days to Halloween!


With only two more days untill Halloween, here’s an update on where we are so far, and what you can still do to help!


This year we launched our mobile giving campaign, and have raised at least $400 so far! Our trick-or-treaters, Kitty, Cindy, Doogie and Thurston are competing for the most donations. Kitty is leading with Doogie not far behind. Sadly, Thurston is in last place, but we’re sure his Daddy will bail him out. Help these kids help other kids by texting TOT to UNICEF to make a $5 mobile donation.


We’ve made 207 friends on MySpace, and our Facebook Cause has reached 4,022 members (a “Tribe” in Facebook terms), raising nearly $1260! While you’re playing online today, join us and make a donation to help us reach $5000 in Facebook Cause donations by October 31st.

Perhaps you’ve been invited to, or are hosting one of the 625 registered Halloween parties to benefit UNICEF. No? Ok, then register your party now and help make Halloween count!

tot-boxAnd last, but certainly not least, we have 3.5 million Trick-or-Treat for UNICEF collection boxes in circulation. Visit our Pier 1 or Hallmark retail partners to pick up a box, or create your own with this wrapper.

Imagine if each of those 3.5 million boxes collected just one dollar? That would mean nearly four million dollars to help UNICEF continue to respond and meet the needs of kids in Pakistan, DRC and so many other desperate situations.

Join us. Trick-or-Treat for UNICEF… because every kid counts.

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Would you give all you have?


Since February, my-six-year-old cousin, Lula, has been saving her money up to buy a companion for her American Girl doll. In her universe, dolls are a big priority and one of her favorite pastimes.

Last week, Lula got her orange Trick-or-Treat for UNICEF collection box in anticipation of Halloween. Maybe because she is older, this time she asked questions and made a connection between the money she will donate and the children who will benefit.

“Six cents can save a life, Mommy,” she said to my cousin, “and a dollar can give water to 40 kids!” Later that night, my cousin noticed that the Trick-or-Treat box had grown heavy. Lula had carefully extracted the contents of her piggy bank/American Girl Fund and inserted them into her box.

Even though her mother was overcome with love and pride at this discovery, she wanted to be sure that Lula understood the consequences of giving her entire nest egg away. Translation: starting over from zero and possibly waiting another year to purchase her American Girl doll, an eternity for a six year old.

Lula didn’t blink. She understood. She insisted that she wants to help other kids who need medicine and clean water to keep them alive.

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Selena Gomez: I’m Trick-or-Treating for UNICEF

Selena Gomez, star of Disney Channel’s “Wizards of Waverly Place,” was recently named spokesperson for the 2008 Trick-or-Treat for UNICEF campaign.

Did you know there’s a fun and easy way to help kids around the world just by trick-or-treating? When you Trick-or-Treat for UNICEF you have the power to help.

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It’s party time!

celebrateWe’ve had an outstanding response to our Trick-or-Treat for UNICEF Halloween parties. Over 350 volunteers have already registered their party with us, and I can’t wait to see the pictures and watch the donations flood in!

Halloween is only ten days away. So if you’re looking for something to do next Friday, it’s not too late to host a Halloween party to benefit UNICEF. It’s a great way for you to gather your friends, family and colleagues to make Halloween count. By hosting a Trick-or-Treat for UNICEF Halloween party you’ll be helping save kids’ lives.

Every dollar raised allows UNICEF to provide children with nutritious food, vaccines against preventable childhood diseases, and the ability to attend school

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Guest Blogger: Juan Pablo Ángel, New York Red Bulls


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Teach your children well

Youth Action eNews

While recruiting my sister and her two sons to Trick-or-Treat for UNICEF this year, she made a great comment: “Of course we’re going to Trick-or-Treat for UNICEF. My kids need to learn about the world they live in, not gorge themselves on candy!”

Make Halloween count by getting your kids involved in something bigger and more meaningful than a bag full of candy

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