This Halloween, for the 62nd year, kids went door-to-door to Trick-or-Treat for UNICEF, helping UNICEF fulfill the needs of the world’s most vulnerable children. Kids, schools, families, community groups, corporations, and non-governmental organizations joined in supporting America’s longest-running youth engagement campaign through a variety of ways, all joining together to make this year’s campaign one of the best ones yet.
A large part of the success of Trick-or-Treat for UNICEF is due to the efforts of companies and organizations that champion for this extraordinary campaign. We’d like to give a big thank you to our supporters who are helping to stand up for vulnerable children around the world through their participation in this year’s campaign.

Last year, Champions for Children voted on a portion of the Change for Good funds collected would go to help protect vulnerable children from exploitation and child trafficking in the Dominican Republic. The DR is one of the countries where the number of children being sexually exploited has skyrocketed alarmingly.

I had the honor of representing the U.S. Fund for UNICEF and American Airlines at the PRNews Nonprofit PR Awards luncheon in Washington D.C. on May 18. The awards ceremony brought together dozens of non-profit organizations who are using cutting edge and innovative communication tactics to reach their employees and the public-including everything from tweet-offs to savvy blogs to newsletters.

At the luncheon, UNICEF’s Change for Good program on American Airlines received Honorable Mention for Employee/Internal Communications. In 2010, American Airlines flight attendant volunteers known as “Champions for Children” collected over $1.6 million from generous American Airlines customers in-flight and at Admirals Clubs. Funds raised help UNICEF save and improve children’s lives all around the world. UNICEF’s Change for Good program on American Airlines is proudly supported by Airline Ambassadors International. Among American Airlines employees, over 2,400 are registered as Champions.

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Aimee Doe is one of the Champions for Children for UNICEF’s Change for Good program on American Airlines.

I have been a Flight Attendant with American Airlines for over 18 years and am currently based in Los Angeles, CA. I have been a Champion since 2006. I recently had the opportunity to join UNICEF representatives and other Champions on a field visit to Chile. On this trip I was able to learn about the role of UNICEF in Chile and see firsthand their disaster relief efforts following the devastating February 27, 2010, earthquake, as well as their ongoing commitment to the protection of children’s rights. Twenty-five percent of the funds Champions for Children collected in 2009 benefited UNICEF’s relief and recovery efforts for children in Chile.

Hi, this is Lynette Erskine and I am a “Champion for Children” for UNICEF’s Change for Good program on American Airlines. As an American Airlines flight attendant based at New York’s JFK Airport, I am able to volunteer my time while on the job to collect donations of foreign and domestic currency from AA customers to help UNICEF save children’s lives, which is something that is very near and dear to my heart.