I co-founded FEED Projects, a charitable company with the mission of creating eco-friendly products that help FEED the world. FEED products such as our FEED bags have provided funding for UNICEF’s nutrition programs for children. The latest FEED initiative benefiting UNICEF celebrates Disney’s beloved attraction through the “Disney It’s A Small World” collection, inspired by the original artwork of Mary Blair. The FEED Projects items from the collection include a tote, a bib, an infant bodysuit and pants set, and a tee for girls and boys, available at Nordstrom stores in the U.S. and online, as well as the FEED website: feedprojects.com. For each “‘FEED Our Small World” product purchased, FEED will make a donation to the U.S. Fund for UNICEF to help UNICEF provide children with an entire year’s worth of Vitamin A supplements.

Lauren Bush, Co-Founder and CEO of FEED Projects, UNICEF’s Next Generation Steering Committee member and proud supporter of UNICEF, traveled to Guatemala with UNICEF to see the programs her company FEED Projects helps support through the purchase of their FEED Guatemala bags.

Last week, HSN hosted a preview event during Fashion Week for the new FEED Trick-or-Treat bag to benefit UNICEF at its New York offices. At the event, HSN, Inc. CEO Mindy Grossman, and FEED co-founders, Lauren Bush and Ellen Gustafson, spoke to bloggers and media about the FEED bags and their worthy cause.

Check out what’s new this Halloween! Thanks to FEED Projects and HSN – Proud Supporters for the 2010 Trick-or-Treat for UNICEF campaign — there’s a new way to Trick-or-Treat for UNICEF this year AND help children in need. Trick-or-Treaters can carry the brand new FEED Trick-or-Treat bag while collecting donations for the children of the world in their orange Trick-or-Treat for UNICEF boxes. When the box fills up – start filling up the bag!

© U.S. Fund for UNICEF/2009

Tap Campaign Volunteers in Atlanta attending a regional training.

UNICEF Next Generation members, Lauren Bush and Ellen Gustafson, combined their passion for UNICEF and their company, FEED Projects, to create the first ever FEED Trick-or-Treat bag to benefit UNICEF. Brand new this year, the bags are available exclusively at HSN and hsn.com starting September 16, 2010. For every FEED Trick-or-Treat bag purchased, HSN will donate $3.50, which will enable UNICEF to provide enough micronutrient powders for one child in the developing world for ONE YEAR! As a testimony to their commitment to caring about every community, HSN is donating not only their airtime to promote the bag, but also 100% of their profits ($3.50 per bag) to support UNICEF!

These burlap carriers are not only a new way to collect treats while collecting donations for Trick-or-Treat for UNICEF, but they also help combat a critical issue facing millions of children worldwide. Malnutrition contributes to nearly one half of all preventable deaths of children under five years old. This is absolutely unacceptable! But now there is another way to help. Supporters can carry their FEED Trick-or-Treat bag with pride this year during Trick-or-Treat for UNICEF’s 60th anniversary, knowing that because of their purchase, HSN will help UNICEF move one step closer in fighting the battle against childhood malnutrition.

For more information, visit www.hsn.com/hsncares and www.feedprojects.com.

Casey Rotter is a development officer for the U.S. Fund for UNICEF.

The UNICEF Next Generation Steering Committee joined together to support member Mia Baxter and UNICEF supporter David Lieberman showcase photographs from their recent visit to Guatemala. The exhibit was held at a KiptonART Gallery in SoHo and will continue to be open by appointment only until May 30th.

© David Heithold/U.S. Fund for UNICEF

Left to right: Casey Rotter, Barbara Bush, Jenna Bush Hager, Mia Baxter, David Lieberman, Kipton Cronkite, Robert Thompson, Manish Vora, Danielle Abraham.

Members of the Next Generation group travelled to the Central American nation to witness UNICEF’s innovative solutions to combat malnutrition rates in February. Speakers of the evening included Jenna Bush Hager, Mia Baxter, David Lieberman and Robert Thompson, Sr. Vice President for Development for the US Fund for UNICEF. There were over 300 people in attendance, and over 100 FEED Guatemala bags were sold.

DJ Jeff Megraw donated his time and played music with a Latin vibe. A silent auction of the photographs took place which helped the event raise an additional $3,000 to directly support UNICEF’s Next Generation’s mission to support UNICEF nutrition programs in Guatemala. All proceeds from the evening went to benefit UNICEF’s nutrition programs in Guatemala.

To join UNICEF’s Next Generation and learn more, please visit www.unicefusa.org/nextgeneration.