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Today is the 40th Anniversary of George Harrison's 1971 Concert for Bangladesh at Madison Square Garden. This historic concert, the first of its size to bring together musicians in the United States for a humanitarian cause, resulted in the creation of the George Harrison Fund for UNICEF (GHFU) at the U.S. Fund.

While the original concert raised $250,000, the sales of the album, video, & DVDs of the performance have raised over $15,000,000 for UNICEF over the last 40 years. Thus, our desire to celebrate the Anniversary, which has now turned into a Horn of Africa fundraiser in honor of and in memory of George's philanthropic legacy.

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The U.S. Fund for UNICEF is proud to announce the winners of the Campus Challenge for the 2010 - 2011 school year. The U.S. Fund for UNICEF partnered with the Association of College Unions International (ACUI) and the George Harrison Fund for UNICEF in a nationwide fundraising challenge on college campuses from August 1, 2010 through April 1, 2011.

We are proud to report that 397 Colleges and Universities generated more than $232,900 for UNICEF in the Campus Challenge this year! The first $150,000 was matched by the George Harrison Fund for UNICEF.

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George Harrison is beloved here, and traveling with Olivia Harrison is like traveling with a rock star. Our day started at the UNICEF Office. The staff members who are old enough to remember George's Concert for Bangladesh expressed their gratitude to Olivia - we all cried.

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The 1971 concert pioneered the all-star rock benefit concert model, which has since been widely emulated for various causes worldwide. The benefit raised over $15 million to support UNICEF programs providing lifesaving assistance to children caught in humanitarian emergencies.

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Two members of the University of Pennsylvania Campus Initiative Club, Penn for UNICEF, accepted the award for raising the most funds for UNICEF of any other campus in the country during this year's Campus Challenge. Anthony Leem and Raphaelle Hours were thanked by Jonathan Clyde representing the George Harrison Fund for UNICEF, Justin Rudisille representing the Association of College Unions International (ACUI), and Caryl Stern, CEO and President of the U.S. Fund for UNICEF

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Many thanks to all the registered and participating campuses in the "Help us save some lives" George Harrison Fund for UNICEF and ACUI campus challenge!

For the second consecutive year, UNICEF has partnered with the Association of College Unions International (ACUI) and the George Harrison Fund for UNICEF in a nationwide fundraising challenge on campuses from August 1, 2009 through April 1, 2010.

The Campus Challenge encourages students to raise awareness and funds to save children around the world. TO date, college students have raised over $150,000 for UNICEF's life-saving work; and we hope to raise even more funds next year.

The current top five campuses are (in alphabetical order):

• Brigham Young University
• Georgetown University
• Kent State University
• New Jersey Institute of Technology
• University of Pennsylvania

We are still calculating all of the donations so get yours in! All donations made or postmarked by April 1, 2010 will qualify. If you'd like additional information visit the Campus Challenge website.

Thank you for your participation and stay tuned to learn of the winning campus and to get your campus club join next year's challenge.

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Last week, a group of U.S. Fund for UNICEF representatives and I joined UNICEF ambassador Alyssa Milano at the University of North Texas (UNT) to celebrate their winning the " Help Us Save Some Lives" Campus Challenge, sponsored by the Association of College Unions International (ACUI) and the George Harrison Fund for UNICEF.

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