Vaccination drives can take a lot of work: running public service announcements, coordinating health workers, plannng events, etc. On top of these logitical challenges, organizers sometimes face unexpected hurdles like misconceptions about vaccines that stop people from getting lifesaving immunizations.
In Egypt where UNICEF was trying to protect mothers and babies from tetanus, many women had heard false rumors that the vaccines acted as contraceptives or caused sterilization. As a result, a lot of women refused to be immunized, putting themselves and their future children at risk. This presented a troubling situation for Egyptian health officials who were trying to curb the disease.
But UNICEF tackled the problem with a creative, grassroots approach. UNICEF and its partners trained 5,000 local Egyptian women to serve as community liaisons and educate their relatives and neighbors about the benefits of immunization.
Actress and new mother Salma Hayek will discuss the Pampers “One Pack = One Vaccine” program, a special campaign that supports UNICEF’s efforts to protect women and babies in the developing world against maternal and neonatal tetanus.
UNICEF runs vaccination campaigns around the world. We’ve been reporting on some of them recently — in Afghanistan, in Indonesia… The campaigns are tailored to the locations, but one thing always seems to be the same: kids don’t enjoy them.
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