Warmly hosted by the UNICEF Malawi staff, recently a group of U.S. Fund for UNICEF staff and supporters visited the country to see the great breadth of UNICEF’s work and meet the children who are benefitting.
One of the most striking moments was when we visited the schools that UNICEF has helped to develop. By establishing child-friendly schools in the most rural areas of the country, UNICEF is able to demonstrate a commitment to have all kids attend school. The K.I.N.D. Project—Kids In Need of Desks—that was initiated by Lawrence O’Donnell of MSNBC has proven to be extremely successful.

If you are a regular reader of FieldNotes, you’ve heard about the K.I.N.D. Fund for Kids In Need of Desks in Malawi.

Our partner in this campaign, MSNBC’s Lawrence O’Donnell, reported the amazing response we have gotten in just one year on air last week. And reminded us of the magnitude of the need.
Watch the MSNBC segment.

K.I.N.D (Kids in Need of Desks) has been an astounding success. 24 hours after MSNBC’s Lawrence O’Donnell asked his viewers to donate $24 dollars to pick a student in Africa up off the floor, the K.I.N.D Fund had raised more than $280,000 dollars. One week later, we had raised almost $1 million.

It was just six months ago that the U.S. Fund for UNICEF in partnership with Lawrence O’Donnell of MSNBC launched the K.I.N.D. initiative to raise money to manufacture and supply desks in and around Lilongwe. We’ve reached our goal and more