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Disney and UNICEF launch P.L.A.Y.

Disney and UNICEF launch P.L.A.Y. Initiative in Bangladesh

— In 1960 Walt Disney had a visionary idea: to create a tribute to the children of the world. That idea came to fruition in 1964 at the World’s Fair as the “It’s a Small World” ride. Proceeds from the ride helped UNICEF save and improve children’s lives. Building upon this legacy, today UNICEF and Disney are bringing the power of play to the world’s most vulnerable children.

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